Deals with the use of data to make marketing decisions. Introduces concepts, methods, and applications of analytics to address marketing questions. Three broad areas are covered: Digital Advertising Analytics, Demand Analytics, and Customer Analytics. Unlike marketing courses that focus on conceptual material, this course provides skills to translate conceptual understanding into specific operational plans, a skill in increasing demand in organizations today. Throughout the course, emphasis is placed on return on investment in marketing spending.
The course is particularly valuable to students planning careers in management consulting, marketing, and market research. It is designed for students who have some background in quantitative methods and have a willingness to deal with mathematical concepts. Knowledge of Excel and regression analysis is required.
Course Visit Details:
A zoom link will be sent out 48 hours in advance to those registered.
Please note that although virtual, spots are limited in each class and out of courtesy to all, please only register for this course offering once. If you are no longer able to attend, please let us know so that we may open the spot up to someone else.
If you have any questions please contact us at: