This course focuses on emerging and underappreciated topics such as entrepreneurial marketing, technology-enabled marketing structures, private brands, and branding of not-for-profits. Specific topics vary from year to year, in accord with its raison d'etre. Each topic is led by an industry guest speaker.
Students are required to read related material before each class meeting and to analyze a current case provided by the speaker. Students, working in teams, present their case analysis in class and receive feedback from the speaker.
Course Visit Details:
A zoom link will be sent out 48 hours in advance to those registered.
Please note that although virtual, spots are limited in each class and out of courtesy to all, please only register for this course offering once. If you are no longer able to attend, please let us know so that we may open the spot up to someone else.
This class is 2 hours 45 minutes long, with 2 guest speakers each class. The professor requires visitors to join on time though are not required to stay the duration and can leave after the first speaker.
If you have any questions please contact us at: