The course is aimed at students who are interested in pursuing activities in marketing strategy and analytics. The primary objective of this course is to provide students how marketing research can help drive strategic business and marketing decisions. Students will be exposed to the practical side of marketing research (e.g., research design, qualitative research, survey research, marketing analytics) through case studies, hands-on exercises, and projects.
This course is particularly relevant for students interested in careers in consulting, product, service and brand management, and retailing as well as for entrepreneurs.
Course Visit Details:
A zoom link will be sent out 48 hours in advance to those registered.
Please note that although virtual, spots are limited in each class and out of courtesy to all, please only register for this class once. If you are no longer able to attend, please let us know so that we may open the spot up to someone else.
If you have any questions please contact us at: