Brazil's Role in a Changing Global Economy

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Brazil is at a crossroads. Brazil was the darling of emerging markets during the first decade of the new millennium, since 2014 the country has slowed down. Following a boom in the previous decade, Brazil’s economy experienced a slow down after 2014. The perfect storm of the decline of commodity prices, corruption and political turmoil have not let Brazil perform as it should by the size of the economy. The business sector was also affected by the crisis and they face uncertainty and, in some cases like Embraer are for sale. Will the new government open a new era of growth or increase uncertainty and social unrest?

Lourdes Casanova, Senior Lecturer and Director Emerging Markets Institute, S.C. Johnson School of Management, Cornell University, formerly at INSEAD, specializes in international business with focus on emerging markets. Awarded in 2014 and 2015 one of the 50 most influential Iberoamerican intellectuals and in 2017 one of the 30 most influential Iberoamerican women intellectuals by Esglobal. Fulbright Scholar with Master degree from University of Southern California and PhD from University of Barcelona. Taught, directed executive programs at INSEAD for senior managers including Telefónica, BBVA and Cemex and Brazilian Confederation of Industries. Co-author with P. Cornelius and S. Dutta: Entrepreneurship and the Finance of Innovation in Emerging Markets. Elsevier. 2017. Writer of an op-ed at Latin Trade and regular contributor to CNN en español

Heloisa Menezes has a master`s degree in Sciences of Agricultural Development from Universidade Federal Rural do Rio de Janeiro and a bachelor in Economics from Pontificia Universidade Catolica de Minas Gerais. She is a visiting scholar at the Emerging Markets Institute at S.C. Johnson School of Management at Cornell University.

Her career is dedicated to Brazilian economic and industrial development, having held prominent positions such as interim President and Technical Director at Sebrae - the Brazilian Service for Small Businesses, Secretary for Development of Production at the Brazilian Ministry of Development, Industry and Foreign Trade (MDIC), and Director of Institutional Relations at CNI - National Confederation of Industries.

The event is organized with the Latin America Studies Program (LASP), Mario Einaudi Center and part of their public issues forum.

Refreshments will be provided.


Emerging Markets Institute (EMI)

Samuel Curtis Johnson Graduate School of Management

Cornell SC Johnson College of Business

248 Sage Hall, Ithaca NY 14853

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