A class visit is a great way to experience academics at Johnson while meeting faculty and students.
This course deals with the use of data to make marketing decisions. Introduces concepts, methods, and applications of analytics to address marketing questions. Three broad areas are covered: Digital Advertising Analytics, Demand Analytics, and Customer Analytics. Unlike marketing courses that focus on conceptual material, this course provides skills to translate conceptual understanding into specific operational plans, a skill in increasing demand in organizations today. The course is particularly valuable to students planning careers in management consulting, marketing, and market research. It is designed for students who have some background in quantitative methods and have a willingness to deal with mathematical concepts.
Course Visit Details:
Please check in at the Admissions Office in Sage 111 when you arrive on campus. A student ambassador will serve as your host and escort you to class.
You may also want to review our Visitor Information to assist you with navigating to Sage Hall and around campus.