Class Visit- Marketing Research

Event Pass Information

Event Pass Type

Event Details

A class visit is a great way to experience academics at Johnson while meeting faculty and students.

Course Description
The course is aimed at students who are interested in pursuing activities in marketing strategy and analytics. The primary objective of this course is to provide students how marketing research can help drive strategic business and marketing decisions. Students will be exposed to the practical side of marketing research (e.g., research design, qualitative research, survey research, marketing analytics) through case studies, hands-on exercises, and projects. This course is particularly relevant for students interested in careers in consulting, product, service and brand management, and retailing as well as for entrepreneurs.

Course Visit Details:
Please check in at the Admissions Office in Sage 111 when you arrive on campus. A student ambassador will serve as your host and escort you to class.

You may also want to review our Visitor Information to assist you with navigating to Sage Hall and around campus

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